Turning A Passion Into A Profession


As Beck Wadworth of An Organised Life says, "starting your own brand is an exciting & terrifying adventure".

I answered questions on the An Organised Life blog about starting my own brand alongside 6 other influential women who all also turned their passions into a profession.

My answers are below and if you want to check out the rest of the girls' answers click here...

What was your job or profession before starting The Caker?

I worked part time doing retail at both Kate Sylvester and Karen Walker while I was studying at university, in order to make some pocket money. But I started The Caker in my last year of uni so launched straight into this career, which I imagine I will be doing for the rest of my life!

Why & when did you start The Caker?

I started The Caker in 2010 when I was 21. It was born out of a true love for baking cakes and also from wanting to run my own business. It started as a blog which became a vehicle for selling cakes, and almost over night it seemed to become a full time job. I have never looked back.

How did you get organised & prep/plan to be able to take The Caker from a passion to a full time profession?

I'm a very organised person by nature, and I'm constantly writing lists and planning things. I rely on using google calendars for meetings and deadlines, and scrawl any recipe ideas, and ingredients shopping lists in a little notebook. I think this inherent need to be organised helped me stay focused on turning my passion into a career.

What is the biggest lesson you have learnt along the way?

I've learnt that in order to get further, you need help! It took me a long time to accept this as I thought I could do everything myself, but now we are a team of 7, and I can't imagine how we would function with any less of us. In fact we could easily do with more help now. It seems the more help you get, the more you need because it allows you to evolve and grow. 

Do you have any advice for other entrepreneurs thinking about turning their passion into a profession?

Work hard and stick at it, don't get too money hungry, and always hark back to why you started doing what you're doing - because you love it. There were so many points along the way where I could have given up, but my passion remained strong, and I just worked really, really hard.

Image by James Lowe

Jordan Rondel